Gifts

Shop Drop Earrings | Dancing Diva Drop Earrings | "9 to 9" Office Wear | TALISMAN
Rs. 3,499.00
Get ready for the festive season with our dazzling silver pieces studded with exquisite semi-precious Black Onyx gemstones designed for a modern woman's every special occasion. CATEGORY: Drop Earrings MATERIAL: 925 Sterling Silver STONES: Black Onyx,Cubic Zirconia  COLOR: Silver  WEIGHT: Approx 9 Gms ARTICLE NUMBER: ER0092
Get ready for the festive season with our dazzling silver pieces studded with exquisite semi-precious Black Onyx gemstones designed for...
Necklace Set Online | Daring Evil Eye Blue Necklace | Evil eye | TALISMAN
Rs. 2,199.00 Rs. 2,600.00
A Talisman to defend against the evil, this Daring Evil Eye Blue Necklace is seen as a gesture of welcoming good vibes and positivity in your life and warding off the evil. CATEGORY: Necklace MATERIAL: 925 Sterling Silver STONES: White Cubic Zirconia,Blue Cubic Zirconia  COLOR: 18 Kt Yellow Gold  WEIGHT: Approx. 3.5 GM ARTICLE NUMBER: PN0231
A Talisman to defend against the evil, this Daring Evil Eye Blue Necklace is seen as a gesture of welcoming...
Buy Drop Earring Online | Date night Drop Earrings | "9 to 9" Office Wear | TALISMAN
Rs. 2,499.00
Get ready for the festive season with our dazzling silver pieces studded with exquisite semi-precious Black Onyx gemstones designed for a modern woman's every special occasion. CATEGORY: Drop Earrings MATERIAL: 925 Sterling Silver STONES: Black Onyx,Cubic Zirconia  COLOR: Silver  WEIGHT: Approx 6 Gms ARTICLE NUMBER: ER0091
Get ready for the festive season with our dazzling silver pieces studded with exquisite semi-precious Black Onyx gemstones designed for...
Buy Pendants | Date night Drop Pendant | "9 to 9" Office Wear | TALISMAN
Rs. 1,999.00
Get ready for the festive season with our dazzling silver pieces studded with exquisite semi-precious Black Onyx gemstones designed for a modern woman's every special occasion. CATEGORY: Pendant MATERIAL: 925 Sterling Silver STONES: Black Onyx,Cubic Zirconia  COLOR: Silver  WEIGHT: Approx 3 Gms ARTICLE NUMBER: PN0035
Get ready for the festive season with our dazzling silver pieces studded with exquisite semi-precious Black Onyx gemstones designed for...
silver drop earrings, silver pearl earrings, gold and silver earrings, silver chandelier earrings, long silver earrings, silver earrings online, pearl drop earrings, sterling silver earrings, silver earring
Rs. 1,999.00
Crafted with perfection, Talisman’s Sterling Silver Stud Earrings are perfect accessory to double up your stellar look. Whether it is an important work meeting or a night out with your besties, we have got you covered! Elevate your outfits with our fresh, everyday styles. CATEGORY: Earrings MATERIAL: 925 Sterling Silver, Natural Stone STONES: Amethyst  COLOR: Silver  WEIGHT: 1 GM ARTICLE NUMBER: ER0032-AM
Crafted with perfection, Talisman’s Sterling Silver Stud Earrings are perfect accessory to double up your stellar look. Whether it is...
Shop Charm Bracelet | December Birth Month Charm Bracelet | Zodiac & Birth Month | TALISMAN
Rs. 2,999.00
Share the personality and pride of your birth month with TALISMAN'S beautifully crafted Birthstone Charm Bracelet. Roll out the sparkle with your Birthstone bead. CATEGORY: Bracelet Sets MATERIAL: 925 Sterling Silver STONES: Cubic Zirconia Blue  COLOR: Silver  DIMENSIONS: NA WEIGHT: APPROX 13 GM ARTICLE NUMBER: P0116-BCY/BC003S
Share the personality and pride of your birth month with TALISMAN'S beautifully crafted Birthstone Charm Bracelet. Roll out the sparkle...
Buy Fashion Silver Rings For Women Online
Rs. 1,999.00
This piece is part of our White Topaz collection, which is inspired by the magnitude, beauty and versatility of land. CATEGORY: Rings MATERIAL: 925 Sterling Silver, Natural Semi Precious Stone STONES: White Topaz  COLOR: Silver  WEIGHT: APPROX. 1.88 GM ARTICLE NUMBER: RN0105
This piece is part of our White Topaz collection, which is inspired by the magnitude, beauty and versatility of land....
Shop Bracelets | Delicate Pavé Charm Bracelet | Summer Essentials | TALISMAN
Rs. 2,499.00
Deck up for a chic evening in town! Adorn the Chic Charm Bracelet from Talisman. Made in Sterling Silver and studded with Black Spinel. CATEGORY:  Bracelets MATERIA: 925 Sterling Silver, Leather STONES: Cubic Zirconia Pink, Cubic Zirconia White  COLOR: Silver, Purple   DIMENSIONS: Approx. 12 MM WEIGHT: 6.48  GM ARTICLE NUMBER: P0133-PWCY/G0007/BC010L
Deck up for a chic evening in town! Adorn the Chic Charm Bracelet from Talisman. Made in Sterling Silver and...
Gift For Her | Demi Aqua Ring | Rings | TALISMAN
Rs. 1,999.00
Intricately delicate and elegant, this dazzling aqua ring is your best bet to beat those Monday blues. Set in Sterling Silver with Natural Blue Topaz, this ring will create a stunning look whenever you wear it! CATEGORY: Ring MATERIAL: 925 Sterling Silver, Natural Gem Stone STONES: Swiss Blue Topaz  COLOR: Silver  WEIGHT: Approx 3 GMS ARTICLE NUMBER: RN0216
Intricately delicate and elegant, this dazzling aqua ring is your best bet to beat those Monday blues. Set in Sterling...
Statement Rings| Demi Black Ring | Rings | TALISMAN
Rs. 1,999.00
Do you love Black more than any colour? Then this Demi Black Ring is perfect for you! Set in Sterling Silver with Black Onyx stone, this ring will bring incredible brilliance to any outfit! CATEGORY: Ring MATERIAL: 925 Sterling Silver, Natural Gem Stone STONES: Black Onyx  COLOR: Silver  WEIGHT: Approx 3 GMS ARTICLE NUMBER: RN0213
Do you love Black more than any colour? Then this Demi Black Ring is perfect for you! Set in Sterling...
Rings Online | Demi Blue Ring | Rings | TALISMAN
Rs. 1,999.00
For those who seek luxury at an affortable price tag, TALISMAN's fine jewellery provides the perfect solution. Inspired by the colors of nature, our Iconic Demi collection features vibrant coloured genuine gemstones set in sterling silver. CATEGORY: Ring MATERIAL: 925 Sterling Silver, Natural Gem Stone STONES: Natural Blue Topaz  COLOR: Silver  WEIGHT: Approx 3 GMS ARTICLE NUMBER: RN0214
For those who seek luxury at an affortable price tag, TALISMAN's fine jewellery provides the perfect solution. Inspired by the...
Silver Earrings Online | Demi Cool Blue Earrings | Earrings | TALISMAN
Rs. 1,699.00
Magical and calming just like the sky, our Demi Cool Blue Earrings are just right fit for you. Pair it up with our other jewellery from the same collection for a classic and elegant impression! CATEGORY: Earrings MATERIAL: 925 Sterling Silver, Natural Gem Stone STONES: Swiss Blue Topaz  COLOR: Silver  WEIGHT: Approx. 2 GMs ARTICLE NUMBER: ER0173
Magical and calming just like the sky, our Demi Cool Blue Earrings are just right fit for you. Pair it...
Stud Earrings | Demi Daring Love Earrings | Earrings | TALISMAN
Rs. 1,699.00
Nothing spells love better than the colour red. With these daring love earrings win over her heart. Perfect to evoke feelings of love! CATEGORY: Earrings MATERIAL: 925 Sterling Silver, Natural Gem Stone STONES: Red Garnet  COLOR: Silver  WEIGHT: Approx. 2 GMs ARTICLE NUMBER: ER0171
Nothing spells love better than the colour red. With these daring love earrings win over her heart. Perfect to evoke...
Shop Necklace | Demi Green Necklace | Necklaces | TALISMAN
Rs. 1,699.00
Let your individuality shine with this Demi Green Necklace! This statement style can be worn alone or be paired with jewellery from the same collection! CATEGORY: Necklaces MATERIAL: 925 Sterling Silver, Natural Gem Stone STONES: Peridot  COLOR: 18 Kt Yellow Gold  WEIGHT: Approx. 1.5 GM ARTICLE NUMBER: PN0179
Let your individuality shine with this Demi Green Necklace! This statement style can be worn alone or be paired with...
Buy Necklace Set | Demi Purple Necklace | Necklaces | TALISMAN
Rs. 1,699.00
There is nothing better than an appealing necklace, what makes this charming ornament special and at the same time fun is that it can be worn to look perfect on every occasion and any attire. CATEGORY: Necklaces MATERIAL: 925 Sterling Silver, Natural Gem Stone STONES: Amethyst  COLOR: Silver  WEIGHT: Approx. 1.5 GM ARTICLE NUMBER: PN0179-AM
There is nothing better than an appealing necklace, what makes this charming ornament special and at the same time fun...
Necklace Online | Demi Red Necklace | Necklaces | TALISMAN
Rs. 1,699.00
Let it glow with the Demi Red Necklace. Hand finished in Sterling Silver with rose gold polish, this necklace is inspired by the magic of festivals! Get extra festive by styling this necklace! CATEGORY: Necklaces MATERIAL: 925 Sterling Silver, Natural Gem Stone STONES: Rhodolite  COLOR: 18 Kt Rose Gold  WEIGHT: Approx. 1.5 GM ARTICLE NUMBER: PN0179-RH
Let it glow with the Demi Red Necklace. Hand finished in Sterling Silver with rose gold polish, this necklace is...
Divine Shree Ganesha Silver Rakhi | Rakhi | Shop Silver Rakhi Online | TALISMAN
Rs. 1,499.00 Rs. 1,999.00
Make any celebration more delightful by gifting this divine Shree Ganesha pendant made in sterling silver with Red cubic zirconia. Let the god of beginnings shower you with his blessings! CATEGORY: Pendant MATERIAL: 925 Sterling Silver STONES: Red Cubic Zirconia  COLOR: Silver SIZE: FREE SIZE WEIGHT: Approx. 2.5 GM ARTICLE NUMBER: PN0250
Make any celebration more delightful by gifting this divine Shree Ganesha pendant made in sterling silver with Red cubic zirconia. Let...
Double Link Hoop Earrings | Best Earrings For Girlfriend | Earrings | TALISMAN
Rs. 1,699.00
A large lightweight hoop is a classic style that's certain to get plenty of wear. These double link hoop earrings are hand-finished in sterling silver that's been polished to a high shine for an impactful look. CATEGORY: Hoops & Tassels MATERIAL: 925 Sterling Silver STONES: NA COLOR: Silver WEIGHT: Approx. 3.5 GM ARTICLE NUMBER: ER0298
A large lightweight hoop is a classic style that's certain to get plenty of wear. These double link hoop earrings...
Double Triangle Hoop Earrings | Stylish Earrings Online | Earrings | TALISMAN
Rs. 1,499.00
One of a kind, just like you, the Double Triangle Hoop Earrings are exceptionally unique. Hand crafted in sterling silver, these hoops are as modern as they are unique. CATEGORY: Hoops & Tassels MATERIAL: 925 Sterling Silver STONES: NA COLOR: Silver WEIGHT: Approx. 1.5 GM ARTICLE NUMBER: ER0305
One of a kind, just like you, the Double Triangle Hoop Earrings are exceptionally unique. Hand crafted in sterling silver,...
Shop Earrings Online | Dove Earrings | "9 to 9" Office Wear | TALISMAN
Rs. 1,499.00
Crafted with perfection, Talisman’s Sterling Silver Stud Earrings are perfect accessory to double up your stellar look. Whether it is an important work meeting or a night out with your besties, we have got you covered! Elevate your outfits with our fresh, everyday styles. CATEGORY: Earrings MATERIAL: 925 Sterling Silver STONES: Zirconia White  COLOR: Silver  WEIGHT: 1.1 GM ARTICLE NUMBER: ER0029-WCY
Crafted with perfection, Talisman’s Sterling Silver Stud Earrings are perfect accessory to double up your stellar look. Whether it is...
Drip 10 Mm Tennis Necklace | Necklace | Necklace Designs | TALISMAN
Rs. 21,000.00 Rs. 26,000.00
Our DRIP collection of iced-out chains are crafted in the purest form of Sterling silver offering an unparalleled quality and is guaranteed to create a millionaire mindset. CATEGORY: Necklace MATERIAL: 925 Sterling Silver STONES: AAA+ Quality Cubic Zirconia Diamond Stimulants  COLOR: Silver  WEIGHT: Approx 44 GMs ARTICLE NUMBER: DRIP007
Our DRIP collection of iced-out chains are crafted in the purest form of Sterling silver offering an unparalleled quality and...
Half Box Chain | Chain | Buy Chain Online | TALISMAN
Rs. 8,000.00 Rs. 10,000.00
Our DRIP collection of iced-out chains are crafted in the purest form of Sterling silver offering an unparalleled quality and is guaranteed to create a millionaire mindset. CATEGORY: Chain MATERIAL: 925 Sterling Silver STONES: AAA+ Quality Cubic Zirconia Diamond Stimulants  COLOR: Silver  WEIGHT: Approx 25 GMs ARTICLE NUMBER: DRIP001
Our DRIP collection of iced-out chains are crafted in the purest form of Sterling silver offering an unparalleled quality and...
White Tennis Necklace | Necklace | Designer Necklace Online | TALISMAN
Rs. 16,800.00 Rs. 20,000.00
Our DRIP collection of iced-out chains are crafted in the purest form of Sterling silver offering an unparalleled quality and is guaranteed to create a millionaire mindset. CATEGORY: Necklace MATERIAL: 925 Sterling Silver STONES: AAA+ Quality Cubic Zirconia Diamond Stimulants  COLOR: Silver  WEIGHT: Approx 38 GMs ARTICLE NUMBER: DRIP004
Our DRIP collection of iced-out chains are crafted in the purest form of Sterling silver offering an unparalleled quality and...
Black Tennis Necklace | Necklace | Tennis Necklace | TALISMAN
Rs. 19,900.00 Rs. 23,000.00
Our DRIP collection of iced-out chains are crafted in the purest form of Sterling silver offering an unparalleled quality and is guaranteed to create a millionaire mindset. CATEGORY: Necklace MATERIAL: 925 Sterling Silver STONES: AAA+ Quality Cubic Zirconia Diamond Stimulants  COLOR: Silver  WEIGHT: Approx 40 GMs ARTICLE NUMBER: DRIP006
Our DRIP collection of iced-out chains are crafted in the purest form of Sterling silver offering an unparalleled quality and...
Green & Black Necklace | Necklace | Necklace Online | TALISMAN
Rs. 19,900.00 Rs. 23,000.00
Our DRIP collection of iced-out chains are crafted in the purest form of Sterling silver offering an unparalleled quality and is guaranteed to create a millionaire mindset. CATEGORY: Necklace MATERIAL: 925 Sterling Silver STONES: AAA+ Quality Cubic Zirconia Diamond Stimulants  COLOR: Silver  WEIGHT: Approx 40 GMs ARTICLE NUMBER: DRIP002
Our DRIP collection of iced-out chains are crafted in the purest form of Sterling silver offering an unparalleled quality and...
Drip 5 Mm Tennis Necklace | Necklace | Necklace Latest Design | TALISMAN
Rs. 19,900.00 Rs. 23,000.00
Our DRIP collection of iced-out chains are crafted in the purest form of Sterling silver offering an unparalleled quality and is guaranteed to create a millionaire mindset. CATEGORY: Necklace MATERIAL: 925 Sterling Silver STONES: AAA+ Quality Cubic Zirconia Diamond Stimulants  COLOR: Silver  WEIGHT: Approx 40 GMs ARTICLE NUMBER: DRIP008
Our DRIP collection of iced-out chains are crafted in the purest form of Sterling silver offering an unparalleled quality and...
White & Blue Necklace | Necklace | Shop Tennis Necklace | TALISMAN
Rs. 19,900.00 Rs. 23,000.00
Our DRIP collection of iced-out chains are crafted in the purest form of Sterling silver offering an unparalleled quality and is guaranteed to create a millionaire mindset. CATEGORY: Necklace MATERIAL: 925 Sterling Silver STONES: AAA+ Quality Cubic Zirconia Diamond Stimulants  COLOR: Silver  WEIGHT: Approx 40 GMs ARTICLE NUMBER: DRIP002
Our DRIP collection of iced-out chains are crafted in the purest form of Sterling silver offering an unparalleled quality and...
White Tennis Necklace | Necklace | Buy Tennis Necklace | TALISMAN
Rs. 19,900.00 Rs. 23,000.00
Our DRIP collection of iced-out chains are crafted in the purest form of Sterling silver offering an unparalleled quality and is guaranteed to create a millionaire mindset. CATEGORY: Necklace MATERIAL: 925 Sterling Silver STONES: AAA+ Quality Cubic Zirconia Diamond Stimulants  COLOR: Silver  WEIGHT: Approx 40 GMs ARTICLE NUMBER: DRIP005
Our DRIP collection of iced-out chains are crafted in the purest form of Sterling silver offering an unparalleled quality and...
Drip Cluser Ring | Ring | Buy Ring Online | TALISMAN
Rs. 6,000.00 Rs. 7,500.00
Our DRIP collection of iced-out rings are crafted in the purest form of Sterling silver offering an unparalleled quality and is guaranteed to create a millionaire mindset. CATEGORY: Ring MATERIAL: 925 Sterling Silver, STONES: AAA+ Quality Cubic Zirconia Diamond Stimulants COLOR: Silver WEIGHT: Approx. 2.75 GMs ARTICLE NUMBER: DRIP015
Our DRIP collection of iced-out rings are crafted in the purest form of Sterling silver offering an unparalleled quality and...
Buy Stack Ring Online | Dual Colour Stack Ring | "9 to 9" Office Wear | TALISMAN
Rs. 1,499.00
Let us help you build your stack with our wide-ranging Rings Collection that includes everything from glitzy gemstone options to playful pop-art inspired selections. Go on, layer them up! CATEGORY: Ring MATERIAL: 925 Sterling Silver STONES: Zirconia White, Zirconia Green  COLOR: 18 Kt Yellow Gold  WEIGHT: 1.7 GM ARTICLE NUMBER: RN0043-CZGCY
Let us help you build your stack with our wide-ranging Rings Collection that includes everything from glitzy gemstone options to...
Buy Silver Earrings | Earth Tiger Eye Earrings | "9 to 9" Office Wear | TALISMAN
Rs. 1,499.00
Crafted with perfection, Talisman’s Sterling Silver Stud Earrings are perfect accessory to double up your stellar look. Whether it is an important work meeting or a night out with your besties, we have got you covered! Elevate your outfits with our fresh, everyday styles. CATEGORY: Earrings MATERIAL: 925 Sterling Silver, Natural Stone STONES: Tiger Eye  COLOR: 18 Kt Yellow Gold  WEIGHT: 2.2 GM ARTICLE NUMBER: ER0015-TE
Crafted with perfection, Talisman’s Sterling Silver Stud Earrings are perfect accessory to double up your stellar look. Whether it is...
Latest Collection Of Pure Silver Rings Online
Rs. 1,999.00
This piece is part of our White Topaz collection, which is inspired by the magnitude, beauty and versatility of land. CATEGORY: Rings MATERIAL: 925 Sterling Silver, Natural Semi Precious Stone STONES: White Topaz  COLOR: Silver  WEIGHT: APPROX. 2.85 GM ARTICLE NUMBER: RN0103
This piece is part of our White Topaz collection, which is inspired by the magnitude, beauty and versatility of land....
Rings For Girls Online | Elegant Sparkle Peridot Ring | Rings | TALISMAN
Rs. 2,299.00
Discover this Green Peridot ring from our Demi collection. It is as versatile as it's modern, a classy bet to show off your elegant side. CATEGORY: Ring MATERIAL: 925 Sterling Silver, Natural Gem Stone STONES: Peridot  COLOR: 18 Kt Yellow Gold  WEIGHT: Approx 3 GMS ARTICLE NUMBER: RN0280
Discover this Green Peridot ring from our Demi collection. It is as versatile as it's modern, a classy bet to...
Necklace Bridal | Emblem of Luxury Drop Necklace | Necklace | TALISMAN
Rs. 2,399.00 Rs. 3,200.00
Make a sparkling impression with this stylish yet graceful emblem of luxury drop necklace! Easily slip it on a dress to create a classy look! CATEGORY: Necklace MATERIAL: 925 Sterling Silver STONES: Lapis, White Cubic Zircona  COLOR: Silver  WEIGHT: Approx. 2.5 GMs ARTICLE NUMBER: PN0150
Make a sparkling impression with this stylish yet graceful emblem of luxury drop necklace! Easily slip it on a dress...
Ring Gift Set | Emblem of Luxury Ring | Ring | TALISMAN
Rs. 2,299.00 Rs. 3,000.00
Wear the emblem of beauty of exotic shine on your finger. Made in Sterling Silver with semi-precious gemstones, this ring will let your individuality shine! CATEGORY: Ring MATERIAL: 925 Sterling Silver STONES: Lapis, White Cubic Zircona  COLOR: Silver  WEIGHT: Approx 3 GMS ARTICLE NUMBER: RN0234
Wear the emblem of beauty of exotic shine on your finger. Made in Sterling Silver with semi-precious gemstones, this ring...
Pure Silver Rings Online | Enchanted Evil Eye Ring | Evil Eye | TALISMAN
Rs. 1,699.00
Our Classic Evil Eye Protection Ring is a small reminder that positivity and good vibes are instruments of protection.  Enjoy these as part of our Positive Energy collection that is a small reminder that positivity is all around us. CATEGORY: Ring MATERIAL: 925 Sterling Silver, STONES: Cubic Zirconia  COLOR: Silver  WEIGHT: Approx. 2 GMs ARTICLE NUMBER: RN0279
Our Classic Evil Eye Protection Ring is a small reminder that positivity and good vibes are instruments of protection.  Enjoy...
Silver Rings Online | Entwined Heart Adjustable Ring | Amore | TALISMAN
Rs. 1,499.00 Rs. 1,900.00
Soar to new heights of love by gifting this Entwined Heart Adjustable Ring to the queen of your heart! Gift this meaninful present to symbolize your love to that special someone in your life. CATEGORY: Rings MATERIAL: 925 Sterling Silver STONES: NA   COLOR: SILVER , RED  WEIGHT: APPROX. 2 GM ARTICLE NUMBER: RN0323
Soar to new heights of love by gifting this Entwined Heart Adjustable Ring to the queen of your heart! Gift this...
Buy Silver Earrings Online | Entwined Heart Drop Earrings | Amore | TALISMAN
Rs. 1,499.00 Rs. 1,900.00
Give a gift from the heart with this gorgeous Entwined Heart Drop Earrings. Handfinished in Sterling Silver, this design is made with Italian Enamels to give you the perfect gift to express your love! CATEGORY: Earrings MATERIAL: 925 Sterling Silver STONES: NA   COLOR: SILVER , RED  WEIGHT: Approx 2.5 GM ARTICLE NUMBER: ER0243
Give a gift from the heart with this gorgeous Entwined Heart Drop Earrings. Handfinished in Sterling Silver, this design is...
Best Necklace Set | Entwined Heart Necklace | Amore | TALISMAN
Rs. 1,499.00 Rs. 1,900.00
Celebrate the unending love for your special someone with this Entwined Heart Necklace. Gift them this stunning necklace to cherish it forever as a symbol of your love for them! CATEGORY: Necklace MATERIAL: 925 Sterling Silver STONES: NA  COLOR: Silver, Red  WEIGHT: Approx. 2 GMs ARTICLE NUMBER: PN0221
Celebrate the unending love for your special someone with this Entwined Heart Necklace. Gift them this stunning necklace to cherish...
silver drop earrings, silver pearl earrings, gold and silver earrings, silver chandelier earrings, long silver earrings, silver earrings online, pearl drop earrings, sterling silver earrings, silver earring
Rs. 1,499.00
Crafted with perfection, Talisman’s Sterling Silver Stud Earrings are perfect accessory to double up your stellar look. Whether it is an important work meeting or a night out with your besties, we have got you covered! Elevate your outfits with our fresh, everyday styles. CATEGORY: Earrings MATERIAL: 925 Sterling Silver STONES: Zirconia White  COLOR: 18 Kt Rose Gold  WEIGHT: 1 GM ARTICLE NUMBER: ER0024-WCY
Crafted with perfection, Talisman’s Sterling Silver Stud Earrings are perfect accessory to double up your stellar look. Whether it is...